Randy Pitchford makes folks mad once more by warning that Borderlands 4 will take even longer to get deep reductions than Borderlands 3 did
Borderlands 3 is 95% off on Steam proper now, dropping it to simply $3—its lowest worth ever, and one of many greatest offers within the 2025 Steam Summer season Sale. And someway, that screamingly good worth has become one more alternative for Gearbox boss Randy Pitchford to harass Borderlands followers on social media.
“Gross sales like this and Borderlands 3 exhibiting up on console subscription packages took over 5 years from the sport’s launch to occur,” Pitchford wrote on X. “Take benefit when it is right here!”
Good recommendation—Borderlands 3 has been round since 2019 so there is a good likelihood you’ve got already bought it, however in the event you do not, hey, three {dollars}. Thanks, Randy, for bringing this to our consideration.
However he couldn’t assist himself, and continued: “And to set expectations, it is going to be even longer earlier than this sort of factor occurs within the subsequent cycle with Borderlands 4.”
To be honest, I feel that is fairly innocuous too, and fairly probably correct, until Borderlands 4 bombs for some motive, and at this level it appears unlikely. PC Gamer’s Tyler Wilde spent a number of hours taking part in a pre-release construct in Might and located it not transformative, however solidly constant—which I feel is what loads of Borderlands followers need.
On the similar time, whereas it is in all probability an excessive amount of to explain Pitchford’s message as a gently implied risk, there’s loads of residual sensitivity over Borderlands 4 pricing on the market courtesy of Pitchford’s prior social media hoedown, wherein he needlessly floated the spectre of a potential $80 value for the sport. That finally got here to nothing, however not earlier than per week of throwing arms with randos over it.
So I believe a few of that was mirrored in a number of the responses to Pitchford’s newer message—sparked not by the chance that Borderlands 4 will not see any type of deep low cost for years to return, however as a result of Randy simply won’t cease selecting on the scab.
“You and your workforce make a few of my favourite video games, however you make it actually arduous to love you while you spit crap out like this. It is such as you by no means be taught,” Tanner_AZ303 replied.
“I swear he’s completely horrible at advertising and marketing,” Alacod1 wrote. “Why did this should be mentioned like this?”
“U actually do prefer to throw water by yourself hearth Randy,” Smokininja added, whereas MaqApple prompt, “I feel you simply have to work in your wording boss.”
It spirals down from there, as threads on X are likely to: A number of messages are supportive of Pitchford’s urge to “assist,” a number of are outright abuse, some expressed doubt that it’s going to actually take all that lengthy for Borderlands 4 to get the deep sale remedy, and naturally there are all types of particular person requests or calls for of the sport.
There are additionally complaints about each Borderlands 3 and BL4 being “adware,” a sensational allegation spurred by a latest change to Take-Two Interactive’s EULA that spawned a assessment bombing marketing campaign throughout the complete Borderlands sequence earlier this month. These claims little question additionally helped immediate a number of the negativity within the reactions to Pitchford’s message.
To Pitchford’s credit score and detriment in equal measure, he is posting by way of it, cheerfully responding to messages good and unhealthy—in some circumstances clarifying his place, and in others simply messing with folks a bit. I do know that urge, and I respect his dedication to it, however his willingness to wade into the fray (and obvious incapability to keep away from stepping on rakes) is what results in this type of factor.
Will it have any type of materials influence on the success of Borderlands 4? Most likely not. Even so, as Lincoln put it final month, “selecting to not tweet is usually the wiser resolution.” However what enjoyable is that, proper?