The Bravur x Zwift restricted version is the look ahead to cyclists who dwell and die by watts, power-ups, and KOMs

Might this be essentially the most cycling-obsessed timepiece ever made? Swedish watchmaker Bravur and indoor biking platform Zwift have collaborated on a limited-edition watch that may simply beat Tudor’s FXD Chrono for a spot within the hearts of motorbike aficionados.

The black lacquered dial carries a texture lifted straight out of Zwift’s volcanic Watopia digital driving world. There’s a Zwift emblem at 12 o’clock, a feather at 3 o’clock (a nod to the in-game light-weight power-up), a watts lightning bolt at 9 o’clock, and a Zwift ‘Experience On’ thumbs up at 6 o’clock. Naturally there’s a liberal use of Zwift’s signature orange all through, particularly on the seconds hand and strap.

The minute monitor makes use of a castellated sample in reference to racing circuits and end strains. If that wasn’t sufficient, the luminous ring across the dial centre references the glowing wheels of the Zwift Idea Z1 Bike – a reward unlocked after driving 50,000 metres of cumulative elevation, or as excessive because the earth’s stratosphere.

“Designed in Watopia” is inscribed on the dial, which is protected by sapphire crystal glass. Lastly, the caseback additionally carries one other thumbs-up.

There’s correct watch pedigree in all places else, from the 316L chrome steel case measuring 37mm, screw-down crown and 100 metres of water resistance to the Sellita SW200-2 computerized mechanism. Every watch is assembled in Båstad, Sweden.

You get two straps within the field, one black and one orange. Packaging is a brown vegetable-tanned leather-based saddle bag, which feels very on-brand.

The 2 companies really share extra DNA than you would possibly count on: Bravur was based by Magnus and Johan, Swedish cyclists who raced towards one another within the Nineties earlier than ultimately changing into enterprise companions. Zwift, in the meantime, was constructed by CEO Eric Min, a Wall Avenue veteran who wished to recreate the spontaneous competitors of driving in New York’s Central Park.

The Bravur x Zwift will likely be restricted to only 100 individually numbered items, so, for those who’re planning on selecting one up, you’ll should be quick. It’s is obtainable to pre-order from as we speak, with supply anticipated June/July 2026. Pricing is US$1195 / £1099.