After weeks of hand-wringing, outrage, ill-advised social media posts, and the sturm und drang of on-line gamer life, Borderlands 4 preorders are lastly dwell and it’s not, as some had feared, an $80 sport. However if you wish to throw almost double the common worth at it, there’s an on the desk for that, too.
The bottom version of Borderlands 4 goes for $70/£60/€70 on Steam—that is a tenner lower than the dreaded $80 worth level that precipitated Randy Pitchford such complications—whereas the Deluxe Version is $100/£90/€100, and the Tremendous Deluxe is $130/£120/€130. Here is what every version will get you:

And here is a better take a look at what these completely different packs really embrace:

So, extra money, extra content material, starting from weapon skins to new vault hunters, areas, and story missions—nothing too uncommon there. Writer Take-Two Interactive stated full particulars on the extra content material packs, which can be launched as post-launch DLC, can be revealed “at a later date.”
“The massive information: No worth enhance for Borderlands 4!” Gearbox boss Randy Pitchford enthused on X. “Commonplace Version launches not at $80, however at $69.99! They’re exhibiting you, so please present them,” by which he means “present them” how a lot you recognize the absence of a worth enhance by preordering the sport.
The massive information: No worth enhance for Borderlands 4! Commonplace Version launches not at $80, however at $69.99! They’re exhibiting you, so please present them. Yow will discover hyperlinks to pre-order Borderlands 4 PC and console variations on the shop pages right here:https://t.co/Pdpa8hoL9mJune 16, 2025
Cynics and conspiracy theorists would possibly pause a second to surprise if maybe all this uproar over a worth enhance, touched off when Pitchford dismissed considerations about an $80 price ticket as a result of “an actual fan” will simply shut up and purchase it anyway, was in reality a calculated transfer geared toward driving goodwill in hopes of boosting preorders: the ol’ “it coulda been worse” stratagem that I’ve deployed, to various levels of success, all through my life.
I’ve seen at the very least one put up on X to that impact, implying that was the plan all alongside—trace at the next worth, then are available in “decrease” and rating a PR win—however I do not really assume that is the case myself. Conversations about sport costs, and worth will increase, have been occurring for ages: It was only a few years in the past that we have been speaking about the $70 sport coming to Steam, in any case. Pitchford wasn’t initiating a brand new spherical of that limitless debate, simply wading into some already-hot discourse.
Regardless, all that prior controversy does not appear to have harm the trigger, as a result of for probably the most half Borderlands followers appear pleased with the pricing: There are expressions of gratitude right here and there for maintaining the worth at $70, and some posts go as far as to credit score the group blowback for forcing Take-Two to carry the road on the worth. (We’ll see how that stands up when GTA 6 comes out.)
There are additionally a handful posts complaining that the sport prices too rattling a lot even with out a rise, notably from avid gamers exterior the US, UK, and EU. In Canada, for example, the Tremendous Deluxe version prices $173, and for that form of cash I anticipate a sport to return in an enormous field with a statue in it, some stickers, and possibly a pack of attractive enjoying playing cards.

So after all of the anger and drama, we find yourself kind of proper again the place we began, and doubtless with nothing discovered. I’ve no notably trenchant observations to make about the entire rigamarole, save this: We’re all speaking about Borderlands 4’s ‘decrease than anticipated’ worth right this moment, and the sport has already elbowed its manner into the top-ten sellers checklist on Steam, only a few hours after preorders went dwell. Make of that what you’ll.
