Larger digital camera bar, greater ego
A significant design change is coming to the iPhone 17 Professional that might shock followers. What new options will make creators change for good?
The iPhone 17 lineup seems to be prefer it’s getting some critical upgrades, particularly for the Professional fashions. In line with iPhone 17 Professional leaks, Apple plans to exchange the same old sq. digital camera bump with a panel that stretches throughout the complete width of the cellphone. Plus, Apple appears to be aiming at vloggers and video creators, hoping they’ll ditch their previous cameras and use the iPhone as an alternative.
Currently, Apple has targeted lots on making the Professional fashions stand out. They need consumers to skip the fundamental iPhone and select the premium model. Suppose they’ll reach pushing followers towards the fancier mannequin?
Launch date
Apple usually rolls out new iPhones proper after Labor Day. If that sample stays, the massive keynote ought to land the week of September 8. Apple likes Tuesdays for these occasions, although typically it shakes issues up. In 2024, as an example, the “It’s Glowtime” occasion occurred on a Monday.
I’m anticipating the iPhone 17 will present up between September 8 and 10, with Tuesday the ninth because the prime choose. Pre-orders might open Friday the twelfth, and the telephones may hit cabinets Friday the nineteenth.
iPhone 17 design
The iPhone 17 Professional is available in at 8.725 mm (0.34″) thick, up from final yr’s 8.25 mm (0.32″). Skinny cellphone followers might see that as unhealthy information. Not me, although.
Give me a 1.5 cm (0.59″) cellphone with an enormous 10000 mAh battery any day. I care concerning the grip and steadiness greater than the numbers. A cellphone can weigh 150 g (5.29 oz) and nonetheless really feel terrible if the burden sits within the mistaken spot.
That’s not the one change coming. Apple plans to maneuver the Apple emblem on the iPhone 17 Professional for the primary time in 6 years. Majin Bu says it should drop decrease, nearer to the bottom-center of the again—a tweak pushed by the brand new full-width digital camera bar stretching throughout the rear.
iPhone 17 Professional digital camera design
Rumors recommend the iPhone 17 Professional will characteristic a recent rectangular digital camera bar with easy corners operating throughout its again. The iPhone 17 Air may comply with go well with, however the base iPhone 17 in all probability gained’t.
I just like the softer center body on the iPhone 17 Professional prototype. If Apple retains the rounded body in manufacturing, it’d encourage extra Android makers to ditch sharp flat edges and embrace shapes that really feel higher in hand.
Colours
Jon Prosser, even with Apple suing him over iOS 26 leaks, spilled the beans on 4 colours for the iPhone 17 lineup. You’ll get the same old silver and black, plus a recent blue and a playful orange.
Individuals have talked a few bronze iPhone endlessly, but it surely by no means confirmed up. I’m guessing that orange digital camera ring may belong to the bronze model. It’ll in all probability look higher in actual life, however I nonetheless suppose gross sales gained’t match the others.
Show
As you possibly can see within the tweet above, the iPhone 17 display protectors sit facet by facet, rising greater with every mannequin. The bottom iPhone 17 is ready to leap to a 6.3-inch display, matching the dimensions of the iPhone 17 Professional. In the meantime, the iPhone 17 Air may include a 6.6-inch show.
Is it a bummer that Apple stored the Professional mannequin’s display measurement the identical? Properly, that relies upon. One among my pals likes the smaller display as a result of their palms are smaller. I want the larger display since I get extra actual property. What’s extra, greater telephones normally have longer battery life, which is a pleasant bonus.
Specs
Mark Gurman says each mannequin, even the iPhone 17 Air, will include the A19 chip. The Professional and Professional Max get a lift with the A19 Professional chip.
On prime of that, all 4 telephones ought to have 12 GB of RAM, which is greater than the 8 GB within the iPhone 16 Professional. This improve is supposed to assist energy new Apple Intelligence options.
Digital camera
Lately, Apple has put plenty of effort into enhancing the iPhone’s picture capabilities. This time, they’re all about enhancing video recording. For 2025’s iPhones, Apple desires vloggers and video creators to ditch their common cameras and do much more with their iPhones, says Gurman. When the brand new fashions drop in September, anticipate Apple to focus on these video expertise like by no means earlier than.
Most individuals use their smartphone as their most important gear—and as of late, smartphones can shoot video that appears nearly like films. Flagship telephones work properly for vlogging since they seize sharp photographs, have good sound, and regular photographs. Nonetheless, there comes some extent when a smartphone doesn’t reduce it, and you turn to a vlogging digital camera. With the iPhone 17 Professional, hopefully, you gained’t need to make that leap.
Earlier than you go
Somebody noticed what seems to be like an iPhone 17 Professional in San Francisco. For over 15 years, Apple staff have taken unreleased iPhones out in public to check mobile efficiency, digital camera enhancements, and different options.