Cease Killing Video games’ quest to get publishers to, get this, cease killing video games trundles on. The truth is, issues are going fairly properly: the marketing campaign’s EU initiative lately hit the 1.4 million signatures milestone, which ought to be sufficient—fingers crossed—to get it over the hurdle and off to the European Fee, which could have six months to answer to it.
All that gathering momentum has attracted consideration. On the one hand, you’ve got obtained individuals like Ubi boss Yves Guillemot cautiously opining that “nothing lasts without end.” After all, he most likely can be iffy on it—the inciting occasion for Cease Killing Video games as an entire was Ubisoft‘s shutdown of The Crew.
However, you’ve got obtained people like Owlcat, the developer behind Warhammer 40k: Rogue Dealer and Pathfinder: Wrath of the Righteous, which has taken to Bluesky to provide the marketing campaign its full-throated help.
“We’re dedicated to nice experiences—regardless of how lengthy it’s been since a recreation’s launch,” says the developer. “Each participant deserves lasting entry to what they’ve paid for.” It then hyperlinks to the official Cease Killing Video games web site with an invitation to study extra.
This has, as you may anticipate, gone down very properly with the marketing campaign’s supporters. “Primarily based Owlcat, hell yeah,” reads one reply. “I shall now not slander insane issue spikes in your video games,” says one other. “Widespread Owlcat W,” quoth Reddit.
We’re dedicated to nice experiences — regardless of how lengthy it’s been since a recreation’s launch. Each participant deserves lasting entry to what they’ve paid for. Study extra concerning the Cease Killing Video games initiative and share your ideas.
stopkillinggames.com— @owlcatgames.bsky.social (@owlcatgames.bsky.social.bsky.social) 2025-07-25T15:14:43.585Z
And hey, I discover myself in favour of what the SKG marketing campaign is pushing for, which is not about maintaining publishers pouring cash into underloved tasks a lot as it’s about getting them to show unmaintained video games over to their communities, so I am glad to see it too. Nonetheless, you gotta admit it’s fairly simple for a studio whose speciality is meaty singleplayer CRPGs to return out in favour of live-service thingummies persevering with in perpetuity. It’s extremely a lot not Owlcat’s drawback.
Anyway, I feel this can be a good signal for the SKG marketing campaign. Not essentially that it has the help of this or that studio, however that it is change into too large for thus many studios to not have an opinion on. When it comes time for the European Fee to pore over the small print, maybe the marketing campaign’s apparent influence will tip the steadiness in its favour slightly.

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